About CopySwap

CopySwap helps websites instantly adapt their copy based on a visitor’s location — so your message is always relevant, no matter where they are in the world.

Why We Built It

As a web developer, I kept seeing the same problem: delivering location-specific content was either overly complex, slowed down the site, or required expensive, rigid tools. Scaling those solutions was even harder, often requiring custom development that simply wasn’t feasible for non-developers. I built CopySwap to make localization simple, fast, and accessible for everyone — from solo site owners to marketing teams.

How It Works

1. Choose Your Locations

   Select the country, state/province, or city you want to localize copy for.

2. Add Your Localized Copy

   Enter the specific words, phrases, or CTAs you want to swap for visitors from that location.

3. CopySwap Does the Rest

   When a visitor from that location lands on your site, CopySwap detects their location and instantly displays the right version — with no impact on page speed.

The Road Ahead

We’re working on adding more advanced targeting options and a platform-agnostic version that works on any website — not just WordPress. Your feedback plays a big role in shaping what comes next. You can take a look at our roadmap to see what's coming and request anything you'd love to see implemented. Please keep in mind that we do not aim to be a bloated, feature-heavy plugin. We want to keep it simple and lightweight, so we can focus on delivering the best possible experience for our users.